Social Media and Open Graph Tags

As social media becomes more essential, perhaps even integral, to a business’ success, it can be challenging to make your social media posts stand out from the rest. Luckily, there are tools available to help you do just that. Using Open Graph tags is just one of the ways you can make your content eye-catching to potential customers.

What is Open Graph?

Open Graph is a protocol developed by Facebook that gives you control over what is displayed on their platform. Using it is simple - it only requires some meta tags to be included in the header of your html. Content management systems such as WordPress can support it with the right plugins, and developers can easily add it to your content as well.

Facebook has various Open Graph tags you can add to your content, but the ones that are essential are:

  • og:title - The title of your page.
  • og:url - The url of your page.
  • og:description - A brief description of your content.
  • og:image - The url of the image for the social media snippet, basically the image that people will see to drive them to click on your post.

Why You Should Use Open Graph Tags

If you want your content to stand out from others, incorporating these tags will do just that. Using Open Graph tags gives you control over what you want potential readers to see. With these tags, you can make your content eye-catching and easy to view at a glance. Without them, you leave it up to Facebook to determine how your post will look to viewers, and it may not look as great as you had hoped.

If you do everything right, you’ll be able to catch the attention of a potential reader scrolling through their feed. While using Open Graph tags does not impact your search engine optimization (SEO) directly, it will increase traffic to your site, and in turn, increase visibility and profits.

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